In the "Design of Everyday Things" by Don Norman, chapter 4 "Knowing What To Do", this following sentence stuck out to me: "Problems...

The "job to be done" I have chosen is dealing with the newspaper that gets left at the front door every morning. It keeps piling up and...

In the article "Know Your Customers 'Jobs to be Done' " by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan I found...

This chapter has very vivid descriptions from the beginning, it captures the readers attention and draws them into the narrative. After...