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Visual Organization

fernanda villalobos

Emotional Design, by Don Norman. Preface and Chapter 1: “Attractive Things Work Better.”

In the preface of Don Norman's book a quote that struck out to me was "Design is important to me , but which design I choose depends on the occasion, the context, and above all, my mood" (4). I feel like many people, not just designers can relate to what Norman is saying. Most of us own items that are meant to be used but instead we enjoy having them displayed and used occasionally. Norman talks I depth about his teapots and how they are works of art. Norman mentions that when something evokes strong, positive emotions, then the faults can be overlooked. In chapter 1, Norman discusses the question of why do attractive things work better and "How could aesthetics affect how easy something is to use?" (18). Norman mentions how emotions change the way the human mind solves problems. If the design is more attractive , it brings positive emotions and these positive emotions determine how someone interacts or responds.


“The fundamentals behind visual hierarchy,” by Pascal Potvin. https://uxdesign.cc/the-fundamentals-behind-visual-hierarchy-4323c85fb186

The article depicted different examples of visual hierarchy. Most of which I had seen before such as it being used with color, typography and size. What I didn't know or found interesting was that "In fact, whitespace is one of the most neglected design principles and one of the most important". and "Whitespace increases comprehension by almost 20%". I think most of use feel the need to fill up a space because we fear it looking incomplete so reading this was very interesting. I was also unaware of the different laws of UX and I will be referring back to them in the future.


Visually Organized:

I chose my KeyBank app on my phone as an example of something being visually organized because I like the minimal amount of icons at the bottom bar and how they can expand to reveal more. It helps keeping things from looking cluttered on the main screen.


Poorly done:

For the poorly organized example I chose my Canon printing app. I personally don't think the placement and layout of the icons on the main screen is visually appealing. The icons are different sizes and the way they are placed doesn't make much sense.



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